«We show food worldwide» was the slogan chosen by IMS (International Merchandising Solutions) for its presentation at EuroShop 2023 and it could not have been more successful. This company, with its feet in San Fernando, but its heart and head in the more than 30 countries to which it exports, was the first company with Argentine capital to consolidate its international status by presenting itself as one of the most disruptive exhibitors in the most important retail fair, held at the end of February in Düsseldorf, Germany.
IMS, after being a regular visitor to the EuroShop, decided in 2023 to show its displays in your own booth. The company brought its complete line of solutions for supermarkets and convenience stores: hot food displays, refrigerated food equipment, and Digital Experiences to take the shopping journey to another level.
Within the hot line, the focal unit stood out, a unique design in the world as it is the first to display rotisserie food in rotating motion. For the food part cold, the butchery line had a great acceptance, after an extensive work of IMS in meat concepts for his client in South Africa, Shoprite (the largest supermarket chain in large throughout Africa).
What ended up generating a different impact from the IMS stand was the introduction of Digital Experiences by the company. With your e-Sommelier as a letter of presentation, IMS showed a different way of exhibiting food: through a platform digital and an interactive screen, the supermarket customer can browse the catalog of wines, learn about each label, learn about the best pairings, learn about the regions, etc. The omnichannel experience is also linked to the e-commerce of each supermarket, educating the customer and leading him to a higher purchase ticket.
Visitors to the IMS booth came from all over the world. Some, clients of ago years of the company, who were happy and even took the stand of the company as their own Argentina. Others, potential partners from around the world who were impressed with the quality and equipment versatility. And finally, also top-tier suppliers for a company that bets to continue improving each of its products.
IMS managed to convey a clear message through its stand: it is a company capable of providing the comprehensive solution for its customers, creating together with the supermarket attractive stores for the final consumer and functional for the development of the business. IMS covers all points necessary for a winning strategy: design, technology, understanding of the operation, and manufacturing at its San Fernando and Tigre plants. With an understanding of the different cultures of the planet, the result is a turnkey solution for any supermarket in the world.
